Levi (2012) categorised various areas whereby social media is not widely used in his article, “Where ISN’T social media ubiquitous?”. He categorised these locations into a few main areas: areas where their native language is not supported by the more developed social media (such as Facebook and Twitter) and areas where internet is not widely made available. However, he asserted his point that the problem with native language is aided by the presence of second languages or pre-colonial languages that are spoken in some areas. Also, these languages are omitted at times, due to political complications that it brings.
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References:
Levi, D. (2012, July 24). Where ISN’T social media ubiquitous? [Web log post]. Retrieved from http://www.etondigital.com/where-isnt-social-media-ubiquitous/